bohemianwanderer – In May 2025, Nutella made a groundbreaking announcement for U.S. consumers. The brand revealed that it is launching its first-ever flavor innovation in more than six decades: Nutella Peanut. This new flavor combines the rich, creamy texture of Nutella’s signature cocoa hazelnut spread with the savory goodness of roasted peanuts. The highly anticipated Nutella Peanut will be available in stores starting in the spring of 2026.
Nutella Peanut: A New Flavor with a Familiar Twist
Ferrero has created Nutella Peanut to stay true to the brand’s iconic hazelnut and cocoa flavor while adding a unique peanut taste. The new product aims to offer a delicious snacking option for both fans and new customers. Described as a perfect balance between Nutella’s classic creamy spread and roasted peanuts, this flavor provides a sweet and savory experience.
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Nutella’s Strategic Move to Strengthen U.S. Market Presence
This launch marks a critical moment for Ferrero in the U.S. market. Michael Lindsey, president of Ferrero North America. Explained that developing new Nutella products specifically for North American consumers is a major step for the brand. The introduction of Nutella Peanut is seen as key to driving future growth and engaging both loyal Nutella fans and new customers. This new flavor innovation will help Nutella continue its upward trajectory in North America, positioning it as a leader in the spread category.
Manufacturing in the U.S. and Job Creation
A particularly exciting aspect of the Nutella Peanut launch is that it will be produced domestically in the U.S.. At Ferrero’s Franklin Park factory in Illinois. This marks a significant milestone for both the brand and the local community. Ferrero has committed to investing $75 million into the plant to ensure the smooth production of Nutella Peanut. Which will help meet the growing demand for this new flavor. This major investment will not only support the manufacturing of Nutella Peanut but will also contribute to the creation of dozens of new jobs at the factory, benefiting the local economy.
By producing Nutella Peanut in the U.S.. Ferrero strengthens its presence in North America and demonstrates its long-term commitment to the region. The decision to manufacture the product locally also highlights the brand’s efforts to expand and improve its operations in the North American market. This move will help Ferrero better serve U.S. consumers by reducing shipping times and increasing the efficiency of production. Ultimately allowing Nutella Peanut to reach store shelves faster.
Ferrero’s investment is part of a broader strategy to continue growing its business in North America and build a strong foundation for future success. By creating more job opportunities and enhancing local production capabilities, Ferrero not only supports the community but also strengthens its competitive position in the global market. This U.S.-based manufacturing initiative plays a crucial role in Ferrero’s continued expansion and solidifies the brand’s reputation as a major player in the North American market.
Other New Product Innovations from Ferrero
Nutella’s new peanut flavor is not the only innovation Ferrero is bringing to the market. The company also announced the launch of Ferrero Rocher chocolate squares, set to hit stores in September 2025. These squares will feature a chocolate shell, creamy filling, and crunchy hazelnuts. Ferrero Rocher will offer several varieties, including Milk Hazelnut, Dark Hazelnut, White Hazelnut, Caramel Hazelnut, and Assorted.
